Business Strategy

DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UKDAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UKGEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK

• PART I: AN INTRODUCTION TO THE STRATEGIC PROCESSStrategy and strategic managementPerspectives on strategyPART II: INTERNAL ANALYSISThe business context, products and servicesBusiness competences, activities and processesKnowledge, talent, culture and innovationFinancial analysis, audit and performanceInformation systems and technologyStrengths, weaknesses and strategic competencePART III: EXTERNAL ANALYSISAnalysis of the macroenvironmentMarkets, and analysis of the competitive environmentThe international and global contextOpportunities, threats and strategic positionPART IV: THE BUSINESS STRATEGYCompetitive advantage and strategyEvaluation and selection of strategiesStrategic development: direction and mechanismsPART V: STRATEGIC IMPLEMENTATION AND MANAGEMENTStrategic implementationChange management and leadershipPART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGYThe web, new technology and new organisational formsQualitySocial responsibility and business ethicsEmerging markets and industry superpowersIndex.

'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' - Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK 'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK 'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK