Business Strategies and Ethical Challenges in the Digital Ecosystem

S. Asieh H. Tabaghdehi is an Associate Professor and Senior Consultant and advisor in the field of strategy and digital economy, with a strong interest in ethical digital ecosystems. Dr. Tabaghdehi is Senior Lecturer in Strategy & Business Economy, Brunel University London, UK.Pantea Foroudi is the Business Manager and Solution Architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London, UK.

• Chapter 1. Introduction: Business Strategies and Ethical Challenges in the Digital Ecosystem; S. Asieh H. Tabaghdehi and Pantea ForoudiPart I. The Landscape of Smart Technology and Digital InnovationChapter 2. The Duality of Smart Technology; S. Asieh H. Tabaghdehi, Ana Isabel Canhoto, and Ashley BraganzaChapter 3. Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?; Alireza Aghakabiriha, Mohammad Reza Meigounpoory, and Pantea ForoudiChapter 4. Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the UK; Atta ur Rehman, Danae Manika, Pantea Foroudi, and Maria PalazzoPart II. Digital Market Trends and Consumer AdoptionChapter 5. Digital Adoption in Small and Medium Enterprises: The Role of Electronic Word of Mouth in Business Transitions; S. Asieh H. Tabaghdehi, Nikos Ioannis Kois, Leila Hosseini Tabaghdehi, and Hossein KalatianChapter 6. Green Purchase Intention Antecedents and Consequences; Fahimeh Dousthosseini, Manijeh Haghighinasab, and Pantea ForoudiChapter 7. IoT Adoption in Agriculture, Manufacturing, Logistics, and Supply Chain Management: A Bibliometric Analysis; Mostafa Oboudi, Ayatolah Momayez, Nader Seyyedamiri, and Morteza AkbariChapter 8. The Role of Technology in Customer Purchase Intention in the UK Market; Mehdi Rahmani, Pantea Foroudi, S. Asieh H. Tabaghdehi, and Ramin BehbehaniChapter 9. Encouraging Sustainable Behavior among Hotel Employees; Shazia Luidens, Guido Berens, and Ronny ReshefPart III. Business Strategies for Technological AdoptionChapter 10. Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis; Edem Kofi Boni and S. Asieh H. TabaghdehiChapter 11. Predicting Mobile Commerce Adoption: The SEM-MLP Approach; Zeinab Zamani, Ameneh Khadivar, Hamid Padash, Javad Shekarkhah, and Morteza AkbariChapter 12. A Literature Review of the Sharing Economy Adoption: Insights on Influencing Factors; Maryam Khodayari, Morteza Akbari, and Pantea ForoudiPart IV. Ethical and Strategic Challenges in the Digital AgeChapter 13. The Web Watches and Remembers Everything: The Ethical Implications of Digital Footprints in SMEs Performance; S. Asieh H. Tabaghdehi, Ozlem Ayaz, Ainurul Rosli, Prena Tambay, and Waheed MughalChapter 14. The Political Challenge of AI in Modern Society: From National AI Strategy to the Algorithmic Elections; Lefteris Kretsos, S. Asieh H. Tabaghdehi, and Ashley BraganzaChapter 15. How Do Social Trust and Self-efficacy Drive Collaborative Consumption? A Case of TaskRabbit; Ming-yao Jen, Dorothy Yen, and Kevin LuChapter 16. Digital Customer Knowledge Management and Ethical Innovation Strategy; S. Asieh H. Tabaghdehi and Hossein KalatianChapter 17. Ethical Governance of Digital Footprint Data: A Journey towards a Responsible Society; S. Asieh H. Tabaghdehi

In a world of constant change and uncertainty, 'Business Strategies and Ethical Challenges in the Digital Business Ecosystem' stands as a beacon of practical wisdom. This book provides actionable insights and real-world examples, making it an indispensable guide for navigating the digital landscape during challenging times. Highly recommended for business leaders and professionals seeking to thrive in today's dynamic environment.