Andreas Kaplan is a globally recognized and widely published higher education expert with more than 15 years of leadership experience in academia. Currently President and Dean of Kühne Logistics University, Germany, Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance.

• List of abbreviationsList of figures and tablesAuthor biographyForeword: Business Schools’ Survival Blueprint The Business School’s Rationale and Raison d’Être History Repeating Different, but Same-Same Stakeholder (a)Symmetry Seemingly at Stake: The Business of Business Schools Competition: Alarmingly Augmenting Cursor: Business vs. School Cost: Choice and Complexity Business Schools’ Deep Dive into Digital Disruption Moving Many Mindsets Simplicity of Sense-Making Research < > Teaching Paradigm Shift Management Research: Overrated? Or Underexploited? Initial Idea and Original Purpose Regrettable Reality and Current Predicament Vital Vision and Future Potential Teaching Management: Tough Mission? Time and Experience Science and Practice Disciplinary and Interdisciplinary For What it’s Worth: B-School Accreditations and Rankings Accreditations Analyzed Rankings’ Intention and Impact To Improve, Not to Impress Business Schools: Spot Your Niche and Point of Difference Brand Differentiation and Positioning Brand Coherence and Consistency Brand Advocates and Ambassadors Business Schools’ Survival Based on Bonding and Building Community Building Offsets Competition Lifelong Learning Liaisons, not Study > Work > Retire Buildings: Beyond Mere Brick-and-Mortar Top Leadership’s Trouble in Taking the Lead Vision and Venture Academia and Management (Em)Power and Motivate Afterword: It’s [about] the Student, Stupid!