Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.

• Chapter - 00: Introduction;Section - ONE: Planning your project;Chapter - 01: The nature of business research;Chapter - 02: Methodology and methods;Section - TWO: ‘Doing’ your project;Chapter - 03: The project proposal;Chapter - 04: Collecting quantitative data;Chapter - 05: Collecting qualitative data through interviews;Chapter - 06: Collecting data as an ethnographer;Chapter - 07: Case study research;Chapter - 08: Collecting data: less common methods;Chapter - 09: Ensuring data saturation;Section - THREE: Reporting your findings;Chapter - 10: Analysing quantitative data;Chapter - 11: Analysing qualitative data;Section - FOUR: Writing your report;Chapter - 12: Discussing project findings;Chapter - 13: Conclusion to your report;Chapter - 14: Reference lists;Chapter - 15: Writing your abstract;Chapter - 16: Conclusion

"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students."

Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.

• Chapter - 00: Introduction;Section - ONE: Planning your project;Chapter - 01: The nature of business research;Chapter - 02: Methodology and methods;Section - TWO: ‘Doing’ your project;Chapter - 03: The project proposal;Chapter - 04: Collecting quantitative data;Chapter - 05: Collecting qualitative data through interviews;Chapter - 06: Collecting data as an ethnographer;Chapter - 07: Case study research;Chapter - 08: Collecting data: less common methods;Chapter - 09: Ensuring data saturation;Section - THREE: Reporting your findings;Chapter - 10: Analysing quantitative data;Chapter - 11: Analysing qualitative data;Section - FOUR: Writing your report;Chapter - 12: Discussing project findings;Chapter - 13: Conclusion to your report;Chapter - 14: Reference lists;Chapter - 15: Writing your abstract;Chapter - 16: Conclusion

"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students."

Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.

• Chapter - 00: Introduction;Section - ONE: Planning your project;Chapter - 01: The nature of business research;Chapter - 02: Methodology and methods;Section - TWO: ‘Doing’ your project;Chapter - 03: The project proposal;Chapter - 04: Collecting quantitative data;Chapter - 05: Collecting qualitative data through interviews;Chapter - 06: Collecting data as an ethnographer;Chapter - 07: Case study research;Chapter - 08: Collecting data: less common methods;Chapter - 09: Ensuring data saturation;Section - THREE: Reporting your findings;Chapter - 10: Analysing quantitative data;Chapter - 11: Analysing qualitative data;Section - FOUR: Writing your report;Chapter - 12: Discussing project findings;Chapter - 13: Conclusion to your report;Chapter - 14: Reference lists;Chapter - 15: Writing your abstract;Chapter - 16: Conclusion

"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students."