Del i serien Cengage Delmar

Business Research Projects

Häftad, Engelska, 2004

AvA. D. Jankowicz

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Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.

Produktinformation

Utgivningsdatum2004-12-09
Mått188 x 18 x 244 mm
Vikt720 g
FormatHäftad
SpråkEngelska
SerieCengage Delmar
Antal sidor416
Upplaga4
FörlagCengage Learning
ISBN9781844800827

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PART I: PLANNING A RESEARCH PROJECT.1. Purpose and objectives of a project.2. Choosing a topic.3. Standards of assessment.4. Getting organized for take-off.PART II: KEY ISSUES IN DEPTH.5. Basic assumptions about research6. Research roles7. Reviewing and using the literature.PART III: A GUIDE TO EMPIRICAL WORK.8. Planning empirical work.9. Methods and techniques.10. Semi-structured, open-ended techniques.11. Fully structured techniques.12. Further techniques.13. Writing it up.Bibliography.Glossary.Index.

PART I: PLANNING A RESEARCH PROJECT. 1. Purpose and objectives of a project. 2. Choosing a topic. 3. Standards of assessment. 4. Getting organized for take-off. PART II: KEY ISSUES IN DEPTH. 5. Basic assumptions about research 6. Research roles 7. Reviewing and using the literature. PART III: A GUIDE TO EMPIRICAL WORK. 8. Planning empirical work. 9. Methods and techniques. 10. Semi-structured, open-ended techniques. 11. Fully structured techniques. 12. Further techniques. 13. Writing it up. Bibliography. Glossary. Index.