Hoppa till sidans huvudinnehåll
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Produktinformation

  • Utgivningsdatum2024-02-02
  • Mått217 x 18 x 276 mm
  • Vikt900 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor432
  • Upplaga3
  • FörlagCengage Learning
  • ISBN9781473791343

Tillhör följande kategorier

Hoppa över listan

Du kanske också är intresserad av

Marketing Research

Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin, William Zikmund, Steve (University of Tasmania) D'Alessandro, Hume (Macquarie University) Winzar, UK) Lowe, Ben (University of Kent, Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin, William (Deceased) Zikmund, William (Oklahoma State University) Zikmund

Häftad

1 249 kr

Essentials of Marketing Research

Barry Babin, Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Häftad

1 479 kr

Sales Force Management

Joseph F. Hair Jr., Rolph Anderson, Rajiv Mehta, Barry Babin, Jr. (University of South Alabama) Hair, Joseph F., Rolph (Drexel University) Anderson, Rajiv (New Jersey Institute of Technology) Mehta, Barry (University of Mississippi) Babin, Joseph F. Hair, Joseph F Hair

Häftad

2 009 kr