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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
- Format: Pocket/Paperback
- ISBN: 9781349536917
- Språk: Engelska
- Antal sidor: 259
- Utgivningsdatum: 2008-04-01
- Förlag: Palgrave Macmillan