Business Opportunities and Risks in China

Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs.Dipl.-Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China.Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.

• 1 Introduction.- 2 General information.- 3 The Enormous Pace of Infrastructural Development.- 4 Internationalisation of China.- 5 Energy Supply.- 6 Market Opportunities.- 7 Economic Hubs.- 8 Labour Market and Education.- 9 Understanding the Chinese Culture.- 10 General Business Environment.- 11 Positioning in a Complex Market.- 12 Marketing Strategy in China.- 13 Managing Global Supply Chain.- 14 Service Industry in China.- 15 Sustainability Management.- 16 Risks Management.- 17 Institutional Supports for Commercial Activities.- 18 Outlook