Business Model Generation

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

• 1 CanvasDefinition of a Business Model 14The 9 Building Blocks 16The Business Model Canvas 442 PatternsUnbundling Business Models 56The Long Tail 66Multi-Sided Platforms 76FREE as a Business Model 88Open Business Models 1083 Design Customer Insights 126Ideation 134Visual Thinking 146Prototyping 160Storytelling 170Scenarios 1804 StrategyBusiness Model Environment 200Evaluating Business Models 212Business Model Perspective on Blue Ocean Strategy 226Managing Multiple Business Models 2325 ProcessBusiness Model Design Process 244OutlookOutlook 262AfterwordWhere did this book come from? 274References 276

"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (Anglohigher.com, May 2011). "... this handbook is likely to prove an excellent help for evaluating business models" (Anatello.com, July 2011)