The experience is that many of the NCTJ accredited courses are mostly vocationally driven and do not tend to encourage their students to buy these type of texts. I would instead explore other markets such as business schools and media departments that tend to be overall more academically driven. I think the book can sell well, but the marketing strategy needs to consider wider markets. – Jairo Lugo-Ocando, University of Sheffield, UKThere are several other textbooks available about financial journalism, but none offers the philosophic context this book proposes... I teach [...] a course entitled Reporting on the Economy each winter [...] I can imagine using all or part of this book for the Economy class. – Pam Luecke, Washington and Lee University, USAThis book definitely is useful for my students to understand the complex world of business journalism and how they can better prepare themselves should they choose a career in business journalism. The book’s global perspectives would make it popular with students other than those from Britain.– Victor Fung, Hong Kong Baptist University, Hong Kong