Business Gamification For Dummies

Häftad, Engelska, 2013

239 kr

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environmentHow to build a successful gamification programHow to entice and retain customers using gamificationHow to drive employee behavior inside your organizationReal-world illustrations of gamification at workIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Produktinformation

Utgivningsdatum2013-02-08
Mått185 x 231 x 23 mm
Vikt408 g
FormatHäftad
SpråkEngelska
Antal sidor320
FörlagJohn Wiley & Sons Inc
ISBN9781118466933

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Introduction 1 Part I: Basic Training: Grasping the Basics 7Chapter 1: Gamifi -wha? Introducing Gamification 9Chapter 2: Head Case: Understanding What Makes Users Tick 23Chapter 3: Object Lesson: Establishing Business Objectives 37Chapter 4: Target Practice: Targeting Desired Behaviors 51Chapter 5: You Win! The Rewards of Rewarding 65Chapter 6: Game On: Understanding Game Mechanics 93Part II: Decisions, Decisions: Choosing a Gamification Framework 113Chapter 7: Freeze Frame: Understanding Gamification Frameworks 115Chapter 8: Customer-Facing Frameworks 131Chapter 9: Employee-Facing Frameworks 155Part III: Getting Your Gamification Program Off the Ground 173Chapter 10: Choosing a Gamification Provider 175Chapter 11: Key Expertise for Your Gamification Team 187Chapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements 193Chapter 13: Analyze This: Understanding Analytics 211Chapter 14: What’s Next: The Future of Gamification 235Part IV: The Part of Tens 243Chapter 15: Ten Additional Gamification Resources 245Chapter 16: Ten Great Gamified Sites and Apps 251Appendix: Supercharge Your Sales Team with Gamification 257Index 265