Business Functions

Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School.Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School. Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School. Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School. David Smith is Lecturer (Operations Management) in the University of Plymouth Business School. Stephen Rainbow is Associate Dean in the University of Plymouth Business School. Christine Swales is a freelance author/editor.

• Preface. 1. Business Environments.2. The Organization.3. Marketing.4. Operations Management.5. Human Resource Management.6. Business Operations.