Business Communication

In Person, In Print, Online

Häftad, Engelska, 2016

AvAmy Newman,Amy (Cornell University) Newman

1 179 kr

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Discover a realistic approach to communication in today’s organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint® decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.

Produktinformation

Utgivningsdatum2016-09-12
Mått210 x 22 x 274 mm
Vikt1 130 g
FormatHäftad
SpråkEngelska
Antal sidor560
Upplaga10
FörlagCengage Learning
ISBN9781305500648

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Affärsförhandlingar inom Ekonomi och Ledarskap

Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.1. Understanding Business Communication.2. Team and Intercultural Communication.3. Interpersonal Communication Skills.Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.4. The Writing Process.5. Improving Your Writing Style.Part III: WRITTEN MESSAGES.6. Neutral and Positive Messages.7. Persuasive Messages.8. Bad-News Messages.Part IV: REPORT WRITING.9. Planning the Report and Managing Data.10. Writing the Report.Part V: ORAL AND EMPLOYMENT COMMUNICATION.11. Oral Presentations.12. Employment Communication.Reference Manual A: Language Arts Basics.Reference Manual B: Formatting Business Documents.Reference Manual C: Common Types of Business Reports.Reference Manual D: Glossary.