‘Bringing together business and the greater good is not a piece of cake. In Knut J. Ims‘ and Lars Jacob Tynes Pedersen’s book, internationally known scholars from both sides of the Atlantic develop deep reflections on the relationship between business and society. The authors show conflicts between business and the greater good and also demonstrate how business can be transformed, in order to align the goals of business and society. This is not only a book about the future of business ethics, it is a book about the future of business in general.’