Building the Agile Business through Digital Transformation

Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK.Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

• Section - ONE: The agile business;Section - 01: The key forces for change;Section - 02: How digital disrupts;Section - 03: What’s stopping you?;Section - 04: Defining digital transformation and how an agile business is the foundation for it;Section - TWO: Fast;Section - 05: Operating in the ‘ambiguity zone’;Section - 06: Agile and adaptive methodology;Section - 07: The agile innovation process;Section - THREE: Focused;Section - 08: The role of vision and purpose;Section - 09: Agile strategy and planning;Section - 10: Linking strategy to execution;Section - FOUR: Flexibility;Section - 11: Agile structures and resourcing;Section - 12: Scaling agility;Section - 13: Building the culture to move fast;Section - 14: A blueprint for flexibility - autonomy, mastery and purpose;Section - 15: Digital-native talent;Section - FIVE: Start small, scale fast and the transformation journey – putting it all together;Section - 16: Index

"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to."