[The] main originality of this book is in applying procedural rhetoric to the study of matching sites. In fact, as they become more popular and more accessible, the complex procedures of these sites, which include symbolic values and unequivocal implications of what a good match may be, are certainly influencing newer generations' understanding of their relationships. In turn, daily practices and expressions of dating, sexuality, marriage, same-sex relationships, friendships, and even family, are impacted by these transformations.