Build, Run, and Sell Your Apple Consulting Practice

Charles Edge has worked in consulting most of his adult life. He has worked with large, multi-national consulting firms, started consulting firms, worked to sell firms, and helped to develop offerings and business in both large and small firms. He's worked hourly, on retainers, and even converted customers from an hourly consulting firm to managed services. Along the way, he's earned a lot. He has been working with Apple products since he was a child. Professionally, Charles started with the Mac OS and Apple server offerings in 1999 after years working with various flavors of Unix. Charles began his consulting career working with Support Technologies and Andersen Consulting. In 2000, he found a new home at 318, Inc., a consulting firm in Santa Monica, California which is now the largest Mac consultancy in the country. At 318, Charles leads a team of over 40 engineers and has worked with network architecture, security and storage for various vertical and horizontal markets. Charles has spoken at a variety of conferences including DefCon, BlackHat, LinuxWorld, MacWorld and the WorldWide Developers Conference. Charles' first book, Mac Tiger Server Little Black Book, can be purchased through Paraglyph Press. Charles recently hung up his surfboard and moved to Minneapolis, Minnesota, with his wife, Lisa. Charles can be contacted at krypted@mac.com.

• Chapter 1: Building the OfferChapter 2: Beyond ServicesChapter 3: Hiring and Human ResourcesChapter 4: Accounting 101Chapter 5: Buying Software to Automate the BusinessChapter 6: Making Friends: Developing PartnershipsChapter 7: Engaging in Free and in Guerilla MarketingChapter 8: Using Public RelationsChapter 9: AdvertisingChapter 10: The Art of SellingChapter 11: Diversifying Your PortfolioChapter 12: When to Stop GrowingChapter 13: Selling the CompanyChapter 14: The Part Time OwnerChapter 15: Buying a CompaniesChapter 16: Running a Consulting Practice Inside a Larger CompanyAppendix A: Getting into A RythmAppendix B: Common Apple TermsAppendix C: Sample Managed Services AgreementAppendix D: Using Trendlines in ExcelAppendix E: Common Job TitlesAppendix F: Device ScorecardAppendix G: Additional Reading