Britain in 2010

Professor Richard Scase is Europe's leading business forecaster of scenarios for the next century. Currently Professor of Organisational Behaviour at the University of Kent at Canterbury, he also lectures at universities across the world. He is a recognised authority on cutting edge business issues ranging from the impact of demographic trends for future consumer markets to managing creativity, the impact of information and communication technologies to future patterns of work and employment trends. As a prolific writer and a regular broadcaster he has contributed widely to the debate on how future socio-economic and global trends are likely to affect business strategies.

• Preface (Barbara Beckett). Acknowledgements. About the Author. Towards 2010: Some General Themes. Living in the Future: Three Scenarios. Demographics, Households and Families. Work, Employment and Occupations. Schools, Universities and Education. Lifestyles and Leisure. Cities and Communities. Politics, Government and the State. Towards the Future. Commentary on the Trends. Index.