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Richard Beattie - Bringing Loyalty To Life, Inbunden

Inbunden, Engelska, 2023

Del i serien Right Book Press

Bringing Loyalty To Life

How to earn, build and leverage enduring customer loyalty

Av Richard Beattie

609 kr

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Beskrivning
After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to:discover how loyalty campaigns can drive increased revenue and growthdesign loyalty campaigns for their business and measure their successcreate deep and enduring emotional connections with customersbe a force for positive change in the communitykeep up with retail trends and stay ahead of the competition.Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.
Produktinformation
  • Utgivningsdatum: 2023-06-08
  • Mått: 156 x 234 x 20 mm
  • Vikt: 640 g
  • Format: Inbunden
  • Språk: Engelska
  • Serie: Right Book Press
  • Antal sidor: 224
  • Förlag: Right Book Press
  • ISBN: 9781915483201
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Mer information

Richard Beattie started his career at WHSmith, the UK’s largest bookseller and newsagent, and was later instrumental in founding Beattie’s Newsagents. He was also responsible for bringing ‘continuity’ promotions to Australia for the first time and it was here that he co-founded Wallace International and began laying the foundations for what is now widely known as ‘best customer marketing’.In 1991, he founded The Continuity Company (now TCC), which over the subsequent 30+ years has partnered with many of the world’s largest food retailers, successfully implementing many thousands of customer loyalty solutions and delivering increases in revenue and market share.

Recensioner i media

‘During three decades in retail I learned that the most important customers are those you already have. This sets out practical ways to keep them and turn them into your biggest advertisers. A must read.’Lord Mark Price - founder of WorkL, former CEO of Waitrose and deputy chairman of John Lewis & Partners

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