Brilliant Persuasion

Stephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years’ experience in the recruitment industry.He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.

• Foreword About the Author Introduction Part One: Talking To The SubconsciousChapter 1 - Embedded Commands and SuggestionsPart Two: Persuasive Language PatternsChapter 2 - The RedefineChapter 3 - The Agreement FrameChapter 4 - Linguistic MathematicsChapter 5 – RapportChapter 6 - Magical BecauseChapter 7 - Awareness PatternsChapter 8 - Verbal Pacing and LeadingChapter 9 - Feel Felt FoundChapter 10 - Internal RepresentationsChapter 11 - Motivational DirectionChapter 12 - Testing for the TruthChapter 13 - Parts TherapyChapter 14 - The Quotes PatternChapter 15 - Persuasive Body LanguagePart Three: Persuasive Questioning TechniqueChapter 16 - Asking Persuasive QuestionsPart Four: Preparing to Persuade Chapter 17 - Questions to Ask YourselfChapter 18 - Building Natural ConfidenceChapter 19 - How to PracticeIndex

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