Brilliant Influence

Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.

• Author acknowledgementsIntroductionPart 1: FundamentalsChapter 1: Use your common sense: the basics of influenceChapter 2: Appearance matters: how to look influentialChapter 3: Decisions: how we make them and how we influence themChapter 4: Understand the psychology of influence Part 2: Your messageChapter 5: The importance of what you sayChapter 6: The power of how you say it Part 3: StrategiesChapter 7: Focus on the question: “what’s in it for me?” Chapter 8: How to negotiate to share benefitsChapter 9: How to network to help people help youChapter 10: The six top influencing techniques  ConclusionGlossary