Brilliant Checklists for Entrepreneurs

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

• Be ambitious: set your sights at the right level Goals: making sure your enterprise fits your ethos Do research: easy ways to check your business idea Write your plan: how to make a convincing case   Get advice: find people able to help you Find the cash: how to fund start-up and growth Be profitable: ways to manage your margins Manage cash flow: keeping the business going Control costs: how to earn more by spending less Go to work: how to find premises, or work successfully at home Market yourself: understand why people buy Succeed online: make more from your website Meet people: network on and offline Get sales: how to win and keep customers Build a team: recruit and manage people Be motivating: get the best from yourself and others Avoid surprises: predict and overcome Be generous: how to help yourself by helping others Sell your business: how to realise the value Useful document templates: shortcuts for you to copy, adapt and use