Del 0 - Brilliant Business

Brilliant Business Writing

How to inspire, engage and persuade through words

Häftad, Engelska, 2011

149 kr

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Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

Produktinformation

Utgivningsdatum2011-01-25
Mått135 x 216 x 16 mm
Vikt374 g
FormatHäftad
SpråkEngelska
SerieBrilliant Business
Antal sidor248
Upplaga2
FörlagPearson Education
ISBN9780273744580

Tillhör följande kategorier

Pedagogik inom Psykologi och pedagogik
Ledarskapsböcker inom Ekonomi och Ledarskap

About the authorPublisher's acknowledgementsAuthor's acknowledgementsPart 1 The beginning1 Introduction2 Clunk, click, every tripPart 2 Structure3 The order of events4 I've been waiting for a sign5 Keeping it together6 Death by PowerPoint: an antidotePart 3 Style7 Doing what comes naturally8 Word perfect9 One thing leads to another10 What not to write11 Mythbusting12 Sound advicePart 4 Magic13 A spoonful of sugar14 Painting pictures15 More sound advice16 Screenwriting17 And finally ...Part 5 The end18 It ain't over till it's over19 The end is nigh

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