Cláudia Pereira has a PhD (2008) in anthropology from the Graduate Program in Sociology and Anthropology of the Institute of Philosophy and Social Sciences at the Federal University of Rio de Janeiro (PPGSA – IFCS/UFRJ). She is a lecturer and researcher at Pontifical Catholic University of Rio de Janeiro. She concentrates her research on social representations of youth in the media, especially in advertising, subcultures and material culture. In 2018, she has been accepted as Visiting Researcher at ICS – Institute of Social Sciences at University of Lisbon, Portugal.