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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
- Format: Inbunden
- ISBN: 9780199752164
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2013-10-03
- Förlag: OUP USA