Branding Governance
A Participatory Approach to the Brand Building Process
Inbunden, Engelska, 2007
419 kr
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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
Produktinformation
- Utgivningsdatum2007-03-30
- Mått238 x 162 x 28 mm
- Vikt612 g
- FormatInbunden
- SpråkEngelska
- Antal sidor288
- FörlagJohn Wiley & Sons Inc
- ISBN9780470030752
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