bokomslag Brand NFL
Sport & fritid

Brand NFL

Michael Oriard

Pocket

639:-

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  • 344 sidor
  • 2010
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
  • Författare: Michael Oriard
  • Format: Pocket/Paperback
  • ISBN: 9780807871560
  • Språk: Engelska
  • Antal sidor: 344
  • Utgivningsdatum: 2010-09-12
  • Förlag: The University of North Carolina Press