Brand NFL
Making and Selling America's Favorite Sport
Häftad, Engelska, 2010
649 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
Produktinformation
- Utgivningsdatum2010-09-12
- Mått156 x 234 x 21 mm
- Vikt503 g
- FormatHäftad
- SpråkEngelska
- Antal sidor344
- Upplaga10002
- FörlagThe University of North Carolina Press
- ISBN9780807871560