In his new book Brainless Sameness, Bob Sornson nails his heartfelt, profound, and powerful thesis squarely on the doors of the education establishment. My sincere hope is that this book will be widely read by everyone involved in contemporary education K-16. As required by his task, Sornson pulls no punches in this book, being clear about the reasons for so called education reform’s failure, while also offering an inspired vision for helping students and schools fall in love with 21st century learning that really matters—to the learner and to society itself.