Border Crossings in Contemporary Asian Celebrity and Fandom

Sean Redmond is Associate Dean of Media, Writing and Publishing at RMIT University, Melbourne, Australia.Jian Xu is Senior Lecturer in Communication at Deakin University, Australia. He has published widely on Chinese celebrity and digital cultures.Li Zhang is Professor and Associate Dean at the School of Journalism and Communication, Tsinghua University, China. She is the author of News Media and EU-China Relations (2011) and China in European Narratives (2023).

• Introduction: Border Crossings in Contemporary Asian Celebrity and FandomSection One: (Trans)National Intersections1. Decolonizing Interracial Romance and Sexuality: #AMWF YouTube Celebrities in East and Southeast Asia, Ari Purnama (University of Oregon, USA)2. Reinterpreting Cultural Relics as a “Co-opted Star”: Nationalism, Cultural Governance, and Jackie Chan’s Mediating Personas, Lu Danqi (University of Hong Kong) and Ren Ruiqi (Chinese University of Hong Kong)3. Personas, Platforms, and the National Imaginary: The Global Appeal of Vietnamese Celebrities in the Digital Era, Viet Tho Le (Hoa Sen University, Vietnam) & Anh Tuan Le (Swinburne University, Vietnam)4. Becoming an E-commerce Livestreamer (daihuo zhubo) for all Girls: Cultural Feminization, Neoliberalism and Meritocracy in Consumerist China, Ran XI (University of Hong Kong)Section Two: Gendering Asian Celebrity Today5. Digital Practices and Desires of “Soft Masculinities” in China: Exploring State Regulation, Fan Groups, and Male Effeminacy in Chinese Entertainment Media, Bruno Lovric and Christianne Collantes (De La Salle University, the Philippines)6. Bromancing the Star: Commodification of Cast Dynamics in Japan’s all-female Takarazuka Theatre Company, Celia Lam (University of Nottingham, Ningbo, China)7. Park Shin-hye as Celebrity Body in Contradiction upon Netflix's Arrival in South Korea, Ian Dixon (Nanyang Technological University, Singapore)8. Aging with Maggie Cheung, Sean Redmond (RMIT, Australia)Section Three: Asian Fandom and their Industries 9. An Analysis of Run! BTS Reality Programme and Fan Construction of BTS as Cultural Ambassadors, Siti Aishah binti Hj Mohammad Razi (University Putra, Malaysia)10. Understanding the Use of the K-pop Model in Southeast Asia, Jeongwon Shin & Seok-Kyeong Hong (Seoul National University, South Korea)11. The Star-Fan Relations in Celebrity Advocacy for Social Responsibility: A Case Study in China, Li Zhang (Tsinghua University, China), Heijin Lee (Pepperdine University, USA) and Xuedan Yin (Pepperdine University, USA)12. Exploring Cultural Proximity and Acceptance: A Study of Foreign Content Creators in the Chinese Online Space, Xiaoyu Li & Li Zhang (Tsinghua University, China)Index

"Border Crossings in Contemporary Asian Celebrity and Fandom makes a timely and important intervention in celebrity and fandom studies, foregrounding Asian scholars and case studies while drawing on diverse theoretical approaches. Its conceptualisation of ‘border crossing’ offers a compelling framework for analysing stardom, fandom, media industries, and transnational politics."