"This is a smart and original work, the product of significant scholarship and energetic legwork. Julie Rak has looked beyond the texts that make up the memoir boom to the circumstances of their production, marketing, selling, and consumption. All students of the genre will benefit from her clear account of complex changes in the publishing and marketing of books. Her analysis greatly advances our understanding of the rise of the memoir and its important role in our cultural life." -- G. Thomas Couser, professor emeritus, Hoftstra University, author of 'Memoir: An Introduction' (2011)