Lucia Krämer is Professor for British Culture and Media at Passau University, Germany. Her research is largely prompted by an interest in productive reception. Starting out as a specialist on Oscar Wilde, her current focus of research is on Bollywood and the theory and practice of adaptation.

• 1 Introduction2 What Is Bollywood? 3 Popular Indian Cinema in Britain – Facts and Figures4 Britain and Indian Diaspora Films – Questions of Nostalgia5 Beyond Films – The Development of the Bollywood Brand6 The (Trans)difference of Bollywood – British Asians through the Lens of ‘Bollywood Star’ 7 Representations of the Hindi Film Industry in British First-Hand Reports8 The Changing Image of Bollywood in British Film Reviews9 Bollywood Adaptations10 ConclusionNotesFilmographyBibliographyIndex

In examining a wide range of interrelated yet distinct issues that pertain to Bollywood that are growing increasingly pertinent to the theorization of this cinematic form in the twenty-first century, Bollywood in Britain is a significant contribution to the burgeoning field of Bollywood studies and, more broadly, to the study of non-Western and transnational cinemas and their subsequent receptions.