Board Member's Guide to Fund Raising

FISHER HOWE is a former Foreign Service officer and a consultant for nonprofit organizations with Lavander/Howe & Associates in Washington, D.C. He has served as assistant dean and executive director at the Johns Hopkins University School of Advanced International Studies and director of institutional relations for Resources for the Future. Howe is the author of The Board Member's Guide to Fund Raising.

• Foreword. Preface. The Author. The Board Member's Perspective: How a Board Member Should Look at Fund Raising-The Board's Responsibility-Giving and Asking. Providing a Strong Foundation for Fund Raising: The Underlying Elements-The Mission, Planning, and Assessment of Funding Needs-The Case-The Support Constituency-Operating Funds Versus Program Funds. Raising Money from Individuals-Memeberships-Annual Appeals and Phonathons-Mass Direct Mail-"Benefits" and other Fund-Raising Events. Raising Money from Other Sources-Government Grants-Foundation Grants-Business Donations-Support From Other Nonprofit Organizations-Proposal Writing. Raising Captial Funds: The Board's Special Responsibility-Capital Campaigns: Endowments and Buildings-Planned Giving and Bequests-Life Insurance Contributions. Asking: The Board Member's Challenge-Publicity and Printed Visual Materials-Research and Preparation for Asking-Cultivation of Prospects-Asking: The Hurdles-Asking: A Scenario. Organization and Procedures: The Board's Oversight Role-Development Staff-Volunteers and Training-Office Procedures and Computers-A Development Strategy and Plan: Setting Goals-Program Evaluation. Special Concerns for Board Involvement-Cause-Related Marketing-Professionalism, Ethics, and Regulation-Using Consultants. Leadership Revised: Making the Board Effective-Board Composition, Organization, and Motivation-Ensuring Board Effectivenss.