Blowing Up the Brand

Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

• Contents: Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand – Celia Lury/Liz Moor: Brand Valuation and Topological Culture – John Corner: Promotion as Institutionalized Deception: Some Coordinates of Political Publicity – Jefferson Pooley: The Consuming Self: From Flappers to Facebook – Arlene Davila: A Nation of «Shop ‘til You Drop» Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls – Miriam Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg – Hongmei Li: From Chengfen to Shenjia: Branding and Promotional Culture in China – Graham Knight: Activism, Branding, and the Promotional Public Sphere – Alison Hearn: «Through the Looking Glass»: The Promotional University 2.0 – Gabriele Cosentino/Waddick Doyle: Silvio Berlusconi, One Man Brand – Mary Ebeling: Marketing Chimeras: The Biovalue of Branded Medical Devices – Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship – Devon Powers: Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound – Jonathan Gray: Texts that Sell: The Culture in Promotional Culture.

«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University)«In a world where seemingly everything – products, people, politics – is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating – and challenging – the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)