Birth of Top 40 Radio

The Storz Stations' Revolution of the 1950s and 1960s

Häftad, Engelska, 2013

Av Richard W. Fatherley, David T. MacFarland, David T. Macfarland

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"Top 40" was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal developers of Top 40 radio, and the prime movers in making it a nationwide ratings and revenue success.The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis-St. Paul, Kansas City, Oklahoma City and Miami are profiled in this book, as are various Storz air personalities and executives. A detailed chapter examines the unique "Storz Station sound," revealing the complexity of what detractors portrayed as a simplistic format. Another covers Storz advertising in radio trade magazines, which cemented the company's image as the format's most successful station group and Top 40 as the dominant programming of the day. There are extensive quotations from the memoirs of several of the founders of the format.

Produktinformation

Utgivningsdatum2013-12-24
Mått152 x 229 x 11 mm
Vikt299 g
FormatHäftad
SpråkEngelska
Antal sidor216
FörlagMcFarland & Co Inc
ISBN9780786476305

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Table of ContentsDedicationAcknowledgmentsviiiForeword by Deane JohnsonForeword by Bud ConnellPreface by David T. MacFarlandOne • From Stowaways to Society, from Beer to BroadcastingTwo • The Incubator: KOWH, OmahaThree • Forty Favorites in the Big Easy: WTIX, New OrleansFour • Building the Flagship: WHB, Kansas CityFive • Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAMSix • Programming Conventions I: Learning the BasicsSeven • Programming Conventions II: Tarnishing the Top 40, and Touting “Talk”Eight • The Air War in Oklahoma City: KOMA VS. WKYNine • The Last Hurrah: KXOK, St. LouisTen • Elements of the Storz Station “Sound”Eleven • Four Sages at Four StagesTwelve • The Decline, Sale and Legacy of Storz Broadcasting Appendix: A Storz Broadcasting Timeline by Bud ConnellChapter NotesA Bibliographic NoteIndex

“exceptionally well written and informative...a fascinating and informative read that is strongly recommended”—Midwest Book Review; “well-researched”—Association for Recorded Sound Collections Journal; “a comprehensive guide to everything you could possibly wonder about the history of audio broadcasting a most prominent escape route as the Golden Age ebbed. It supplies a lot we didn’t know about the Top 40 craze that swept America in the 50s and 60s”—Metropolitan Washington Old Time Radio Club Newsletter.