Hoppa till sidans huvudinnehåll

639 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)


Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including:Big data analytics and algorithmMarket basket analysisAnticipating consumer purchase behaviorVariation in shopping patternsBig data analytics for market intelligenceThe third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Produktinformation

  • Utgivningsdatum2021-12-28
  • Mått156 x 234 x 25 mm
  • Vikt510 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor276
  • FörlagTaylor & Francis Ltd
  • ISBN9781032187662
Hoppa över listan

Mer från samma författare

Big Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Inbunden

1 389 kr

Big Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Häftad

779 kr

AI-Based Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Inbunden

1 569 kr

AI-Based Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Häftad

959 kr

AI-Driven Finance in the VUCA World

Ashutosh Yadav, Mansaf Alam, Kiran Chaudhary, New Delhi) Alam, Mansaf (Jamia Millia Islamia University, University of Delhi) Chaudhary, Kiran (Shivaji College

Inbunden

3 649 kr

AI-Driven Finance in the VUCA World

Ashutosh Yadav, Mansaf Alam, Kiran Chaudhary, New Delhi) Alam, Mansaf (Jamia Millia Islamia University, University of Delhi) Chaudhary, Kiran (Shivaji College

Häftad

939 kr

Hoppa över listan

Du kanske också är intresserad av

Big Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Inbunden

1 659 kr

AI-Driven Finance in the VUCA World

Ashutosh Yadav, Mansaf Alam, Kiran Chaudhary, New Delhi) Alam, Mansaf (Jamia Millia Islamia University, University of Delhi) Chaudhary, Kiran (Shivaji College

Inbunden

3 649 kr

AI-Based Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Inbunden

1 569 kr

AI-Driven Finance in the VUCA World

Ashutosh Yadav, Mansaf Alam, Kiran Chaudhary, New Delhi) Alam, Mansaf (Jamia Millia Islamia University, University of Delhi) Chaudhary, Kiran (Shivaji College

Häftad

939 kr

AI-Based Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Häftad

959 kr

Big Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Inbunden

1 389 kr

Big Data Analytics

Kiran Chaudhary, Mansaf Alam, University of Delhi) Chaudhary, Kiran (Shivaji College, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Häftad

779 kr

Cyber Security Using Modern Technologies

Om Pal, Vinod Kumar, Rijwan Khan, Bashir Alam, Mansaf Alam, Om (University of Delhi) Pal, Vinod (University of Allahabad) Kumar, Rijwan (ABES Institute of Technology) Khan, Bashir (Jamia Millia Islamia) Alam, New Delhi) Alam, Mansaf (Jamia Millia Islamia University

Häftad

879 kr