Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

• PrefaceLevel I Personal and Professional FoundationsChapter 1 Communication: A Management ToolChapter 2 The Strategic Communication ProcessChapter 3 Interpersonal SkillsChapter 4 Put it in WritingChapter 5 Presentations that DeliverChapter 6 Fundamentals of Social MediaLevel II It All Begins at HomeChapter 7 Communicating In-HouseChapter 8 Communicating Strategically With Your BoardChapter 9 Working with P.R. & Corporate CommunicationsLevel III The World OutsideChapter 10 Creating Community RelationshipsChapter 11 Media Relations Process & PracticesLevel IV Crises & IssuesChapter 12 Communication in a CrisisChapter 13 A View to the FutureBibliographyAbout the Author

Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

• PrefaceLevel I Personal and Professional FoundationsChapter 1 Communication: A Management ToolChapter 2 The Strategic Communication ProcessChapter 3 Interpersonal SkillsChapter 4 Put it in WritingChapter 5 Presentations that DeliverChapter 6 Fundamentals of Social MediaLevel II It All Begins at HomeChapter 7 Communicating In-HouseChapter 8 Communicating Strategically With Your BoardChapter 9 Working with P.R. & Corporate CommunicationsLevel III The World OutsideChapter 10 Creating Community RelationshipsChapter 11 Media Relations Process & PracticesLevel IV Crises & IssuesChapter 12 Communication in a CrisisChapter 13 A View to the FutureBibliographyAbout the Author

Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

• PrefaceLevel I Personal and Professional FoundationsChapter 1 Communication: A Management ToolChapter 2 The Strategic Communication ProcessChapter 3 Interpersonal SkillsChapter 4 Put it in WritingChapter 5 Presentations that DeliverChapter 6 Fundamentals of Social MediaLevel II It All Begins at HomeChapter 7 Communicating In-HouseChapter 8 Communicating Strategically With Your BoardChapter 9 Working with P.R. & Corporate CommunicationsLevel III The World OutsideChapter 10 Creating Community RelationshipsChapter 11 Media Relations Process & PracticesLevel IV Crises & IssuesChapter 12 Communication in a CrisisChapter 13 A View to the FutureBibliographyAbout the Author