Beyond Exoticism

Timothy D. Taylor is Professor of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Strange Sounds: Music, Technology, and Culture and Global Pop: World Music, World Markets.

• List of Music Examples ixList of Figures and Tables xiAcknowledgments xiiiIntroduction: Beyond Exoticism 1Part I: Colonialism and Imperialism 151. Colonialism, Modernity, and Music: Preliminary Notes on the Rise of Tonality and Opera 172. Peopling the Stage: Opera, Otherness, and New Musical Representations in the Enlightenment 433. The Rise of Imperialism and New Forms of Representation 73Part II: Globalization 111Introduction to Part II / Globalization as a Cultural System 1134. Consumption, Globalization, and Music in the 1980s and After 1235. Some Versions of Difference: Discourses of Hybridity in Transnational Musics 1406. You Can Take “Country” out of the Country, but It Will Never Be “World” 1617. World Music in Television Ads 184Conclusions: Selves/Others, History, and Culture 209Notes 213Bibliography 261Indez 291

“A bold and wide-ranging study, from a musical angle, of ‘the West and the rest.’ Timothy D. Taylor mingles insights from musicology, cultural and social history, and cultural theory to demonstrate the changing ways in which various streams of musical life, in Europe and America, have responded to the wider world. Rameau, Mozart, Ives, and Ravel here stand cheek by jowl with Bill Laswell, bhangra, Hawaiian cowboy music, and TV ads, challenging-and reinvigorating-such easy labels as ‘exotic’ and ‘multicultural.’”-Ralph P. Locke, Professor of Musicology, Eastman School of Music, University of Rochester “In Beyond Exoticism, Timothy D. Taylor provides an articulate primer on so-named world music. In clear, jargon-free, and lively prose, he explains the impact of corporate capital organized through intricate global networks of production, dissemination, and consumption. His goal is to historicize musical otherness across a broad swath of time and place, beginning with European orientalist operas in the eighteenth century and ending with the fake exoticism of recent television adverts. Taylor relates a story of difference governed, above all, by varying and persistent efforts to render fungible the musics of the nonwhite world: He describes in detail the marketing of musical difference and the homogenization of sonoric otherness that commonly results. In brief, this is a story with serious stakes.”-Richard Leppert, author of The Sight of Sound: Music, Representation, and the History of the Body “Ranging deftly from global pop to global musicology, Timothy D. Taylor launches a global challenge against the division of the world between the producers and consumers of the exotic, between self and other. In the course of carefully focused case studies formed along the borders of colonial and imperial encounter, history emerges with new narratives of difference, insistently including the disjuncture and dissonance unleashed when western music enters into aesthetic and political counterpoint with the world. Beyond Exoticism is a disquieting book that nonetheless serves as a call for renewed engagement with musics familiar and unfamiliar.”-Philip V. Bohlman, University of Chicago “Taylor deftly combines lucidity and nuance in a work of such breadth. Beyond Exoticism is crisply written, mercifully free of jargon, and addresses important concepts and issues in a vocabulary that graduates, undergraduates, and non-academic readers should be able to understand and apply in their own encounters with music of many kinds. The book’s emphasis on a multitude of musical discourses from scores to Internet chat makes it easily translatable across disciplines.” - Nabeel Zuberi (Current Musicology)