Beyond Booked Solid

Michael Port is the author of Book Yourself Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

• Acknowledgements. Preface.Chapter 1. How and Why—Doing and Being.InnovationWhere You Are.Chapter 2. Decide—The Change You Want to Make.Current State.Build by Extension.Build New.Chapter 3. How Do You Feel About the Future? Be Disposed Toward Success.Cultivate Curiosity.Be Ambitious.Nurture Creativity.Chapter 4. Business—Building Blocks.Common Business Building Blocks.Design What's Constructible.Chapter 5. How Can You Get There?—Preparing Yourself for the Future.Be a Conscious Discloser.Be A-Historical.Learning Methods.Chapter 6. The Right Architecture for You—and Keeping it Flexible.The Problem of Choice.Creating a Set of Options for Your Future.Elements of the BBS Report.Chapter 7. What Do You Need to Get There?—What You Have, What You Need.Closing the Gaps.Your Resources.Chapter 8. What do you want?—Defining and Measuring Your Objectives.Projects and ConstraintsRelieving and Applying Constraints.Measuring Project Success.Pitfalls.Chapter 9. Projects—How to Get Things Done.Some Simple Rules for Getting Things Done.Playing Catch with Hal.Be Clear What You Want.Dealing with the Inevitable.Observe the Change You've Wrought.Chapter 10. Systems—A Business That Runs Itself.When to Build a System.Building Systems.Marketing.Document Your Current Processes.Chapter 11. How To—Hire Others, Outsource and Leverage Yourself.Hiring.Outsourcing.Strategic Alliances and Partnerships.Leverage Is—Being a Leader and Getting Others to Take the Lead.Chapter 12. Integrate—People and Process.People or Processes.A Place for Everything and Everything in Its Place.Don't Overwork People.People Versus Technology.Chapter 13. Live—The Balance.Finding Flow.Have a Hobby.Chapter 14. Case Studies—Real People, Real Businesses.Brandon Hartsell and Sunstone Yoga.Ron Quintero and My Resource Center, Mortgage Leaders Edge, Debt Advisory Alliance, and Finance This Home.Dr. Mike Berkeley and The Berkeley Center for Reproductive Wellness and Women's Health.Lori Kliman, Heather White, and Cupcakes by Heather and Lori.Brian Scudamore and 1–800-Got-Junk.Jonathan Hunt and FundNet.ca.Kody Bateman and SendOutCards.com.Bibliography.About the Author.