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The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.
- Format: Pocket/Paperback
- ISBN: 9780199268634
- Språk: Engelska
- Antal sidor: 312
- Utgivningsdatum: 2004-03-01
- Förlag: OUP Oxford