Better PowerPoint (R)

Quick Fixes Based On How Your Audience Thinks

Häftad, Engelska, 2010

AvStephen Kosslyn,CA) Kosslyn, Stephen (PhD. Chair, Department of Psychology, PhD. Chair, Department of Psychology, Harvard University, Santa Monica

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Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have. BL 8 key rules that are easy to remember and use BL Clear principles about how to design effective slides based on well-established scientific data BL Quick steps to sharpen and strengthen your presentation BL Easy-to-use checklists guide you through each aspect of your presentation BL Chapters are structured to help you prioritize the most effective edits BL Memorable examples and illustrations to show what works, and what doesn't BL Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

Produktinformation

Utgivningsdatum2010-10-07
Mått137 x 206 x 10 mm
Vikt204 g
FormatHäftad
SpråkEngelska
Antal sidor160
FörlagOUP USA
ISBN9780195376753

Tillhör följande kategorier

Affärsapplikationer inom Data och IT
Psykologi inom Psykologi och pedagogik

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).

Chapter 1 The no-stress approachChapter 2 Put your message front and centerChapter 3 Make text clear and legibleChapter 4 Provide informative labels, titles, and keysChapter 5 Present bullets as nuggets and landmarks Chapter 6 Include graphics that stimulate and informChapter 7 Use color and texture to organize and to emphasizeChapter 8 Use transitions and animation to direct attentionChapter 9 Add sound to alert the audience and to paint a pictureChapter 10 Use tables to organize and summarizeChapter 11 Be clear with charts, diagrams, and mapsChapter 12 Make a point with graphsChapter 13 Training intuitions

Praise for Clear and to the Point "This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance"A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen

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