Behind the Cloud

The AuthorsPeter Seele is Professor of Business Ethics at the University of Italian Switzerland, USI Lugano, trained as a philosopher and economist. Twitter: @PeterSeeleLucas Zapf is a postdoctoral researcher, religious economist, and interdisciplinary humanities scholar working at the University of Basel and the University of Applied Sciences, Brugg (CH).

• Introduction: The reverse side of the cloud.- Part 1: The secret private - introduction and derivation.- "Privacy is dead": How could it come to this?- Part 2: Symptoms of the structural change of the private.- Symptoms of an immanent digital omniscience.- Part 3: Theory of the structural change of the private.- Functional systematics of the structural change of the private.- Summary of the theory or: Thoughts are free - but no longer secret.- Conclusions.- Outlook: Digital authenticity - an immersive consumer experience.