Behavioral Strategy in Perspective

Mie Augier is an Associate Professor at the Naval Postgraduate School, USA. She has also worked on consulting and strategy for businesses, governments, executive audiences and educational institutions in the USA and abroad on issues relating to faculty development, strategy, curriculum development, leadership development programs, and developing innovations in institutions. Her current research looks at organizational behavior, innovation, culture, strategy, and the history of behavioral social science and management education.Christina Fang is an Associate Professor of Management and Organizations at the Leonard N. Stern School of Business in New York, USA. Her research focuses on the challenges and mechanisms of learning. Current research examines causal attributions of business performance, issues of novelty in technological innovations, and behavioral/strategic implications of learning in the absence of immediate feedback.Violina Rindova is Professor of Management and Organization at the University of Southern California, USA. She teaches and studies strategic innovation - how firms create value, intangible assets, and new market opportunities through unconventional strategies across a variety of industry contexts.

• Introduction: Behavioral Strategy: AQuick Account; Mie Augier, Christina Fang andViolina RindovaI. TheField of Behavioral Strategy and Its EvolutionSomeThoughts on the Development of Disciplines, with Particular Attention toBehavioral Strategy; James G. MarchAStrategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large TentConceptions of This Embryonic Community; Donald C. Hambrick andCraig CrosslandDecouplingand Intergroup Dynamics in Behavioral Strategy, and a More IntegrativeAlternative; James D. WestphalA Behavioral (Simonian) Perspective on (Behavioral) StrategicManagement Research; Mie Augier and NicholasDewII. Perspectiveson Behavioral Strategy and StrategizingFromStrategy to Strategic Organization; Daniel A. LevinthalTheOrganizational Foundations of Behavioral Strategy; Phanish PuranamWhereto Search; Henrich R. GreveOrganizationalSensing and the Occasions for Strategizing; Sidney G. WinterHierarchical Sensing and Strategic Decision Making; Elad Green and ZurShapiraBoundedRationality, Heuristics, Computational Complexity and Artificial Intelligence; Richard A. Bettis andSongcui HuRomantics,Mercenaries and Behavioral Rationality; Thomas C. PowellThe Three Minds of the Strategist: Toward an Agentic Perspective onBehavioral Strategy; Violina P. Rindova and Luis L.MartinsPraxis, Character and Competence: From a Behavioral to a Communitarian View ofthe Firm; Haridimos TsoukasIII. BehavioralStrategy in ActionBehavioral Strategy and Strategy Prescription; Philip Bromiley andDevaki RauBehavioral Strategy: An Alternative Account of Superior Profitability? Christina Fang andChengwei LiuBehavior in Behavioral Strategy: Capturing, Measuring, Analyzing; Charlotte Reypens andSheen S. LevineTeaching Strategists to Take Advantage of What Happens; William StarbuckEpilogueConfessions of a Behavioral Strategist! Edward J. Zajac

This book consists of 18 essays by business and other researchers from the US, Asia, and Europe, who examine behavioral approaches to strategic management research. They address the emergence and evolution of the field of behavioral strategy, including alternative conceptions of behavioral strategy, decoupling and intergroup dynamics in behavioral strategy, and the evolution of implicit and explicit behavioral ideas in the field of strategic management; perspectives on behavioral strategizing, focusing on search and sensing, as well as behavioral rationality, agency, and a communitarian view of the firm; and implications for research, normative recommendations, the study of firm performance, and teaching strategies.