Behavioral Economics

Philip Corr is Professor of Psychology at City, University of London, UK, and Honorary Professor at Brunel University, UK, where he specializes in behavioral economics. Reflecting his broader personality neuroscience focus, he is most interested in how individual differences in fundamental systems of motivation and emotion relate to economic behavior.Anke Plagnol is Senior Lecturer in Psychology (Behavioral Economics) at City, University of London, UK. Her research focuses on the economic choices individuals make and how these affect their subjective well-being.

• 1. What is Behavioural Economics and Why is it Important? 2. Behavioral Economics in Retrospect: How and Why it Started 3. ECON: Homo Economicus 4. HUMAN: Homo Psychologicus 5. The Power of Social, Emotional, and Personality Factors 6. Nudge: Whys, Ways, and Weasels 7. Sell! Commercial and Political Persuasion

The writing style is easy to read. This would work for advanced undergrads or M.A. students in a large public university. It offers a more historical, social psychological, and business advertising perspectives in a book on behavioral economics (BE).This book is particularly good for extension studies, where most of our students hold fulltime jobs and are studying part time for their degrees. They don’t have the time fortraditional textbooks or original journal articles. Popular books by leading researchers(“Misbehaving”, “Nudge”, “Predictably Irrational”) are good, but are also works of advocacy,pushing a particular view rather than summarizing the body of research. This book fills a gap,providing a very good review of the research for students who don’t have the time to workthrough the original research papers themselves. I would highly recommend this book to anyinstructor who is teaching a behavioral economics course through extension studies.