Karli Watson is the technical director of 3form.net, as well as a freelance IT specialist, author, developer, and consultant. For the most part, he indulges in .NET and related technologies and has written numerous books about them. He has extensive knowledge of programming database-driven websites and has authored the titles Beginning ASP .NET 2.0 E-Commerce, Beginning ASP.NET 1.1 E-Commerce, The Programmer's Guide to SQL, Professional C#, Second Edition, and Professional ASP.NET 1.0.

• Phase 1 of Development: Getting a Web Store Up and Running, Fast.- Starting an E-Commerce Site.- Laying Out the Foundations.- Starting the BalloonShop Project.- Creating the Product Catalog: Part 1.- Creating the Product Catalog: Part 2.- Product Attributes.- Search Engine Optimization.- Searching the Catalog.- Improving Performance.- Receiving Payments Using PayPal.- Catalog Administration: Departments and Categories.- Catalog Administration: Products.- Phase 2 of Development: Selling More and Increasing Profits.- Creating Your Own Shopping Cart.- Accepting and Processing Customer Orders.- Product Recommendations.- Phase 3 of Development: Advanced E-Commerce.- Creating Customer Accounts.- Storing Customer Orders.- Implementing the Order Pipeline, Part 1.- Implementing the Order Pipeline, Part 2.- Credit Card Transactions.- Product Reviews.- Integrating Amazon Web Services.

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