Beer and Society

How We Make Beer and Beer Makes Us

Inbunden, Engelska, 2022

AvEli Revelle Yano Wilson,Asa B. Stone

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Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. This book illustrates that beer is far more than a beverage. As a finely-crafted cultural product, beer can be a part of our identity, a source of pleasure and camaraderie, an object of connoisseurship, and a livelihood for those who are behind the beer itself. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer reflects the very roots of our society, including its collective values and norms, power structures, and persistent inequities based on race, gender, sexuality, and social class. Beer and Society explores beer as an embodiment of who we are and a force to energize social change.

Produktinformation

Utgivningsdatum2022-03-03
Mått163 x 237 x 18 mm
Vikt445 g
FormatInbunden
SpråkEngelska
Antal sidor210
FörlagBloomsbury Publishing Plc
ISBN9781666904338

Tillhör följande kategorier

Öl och cider inom Mat och dryck
Kulturvetenskap inom Samhälle och politik

Eli Revelle Yano Wilson is associate professor of sociology at the University of New Mexico. He is also a Certified Cicerone® who formerly worked in the beer industry in Los Angeles.Asa B. Stone is affiliate assistant professor of geography and environmental studies at the University of New Mexico and an Advanced Cicerone® who leads educational workshops on beer and social justice around the world.

Table of ContentsAcknowledgmentsIntroduction: Exploring the Social World Through BeerChapter 1. Beer Psychology is Totally a ThingChapter 2. Who Drinks Beer—and WhyChapter 3. The Social Organization of Beer: The Way Things Are Now Chapter 4. The Business of BeerChapter 5. How Laws and Regulation are EverythingChapter 6. Brewing Cultures Conclusion: Towards a Deeper Appreciation of Beer and SocietyEpilogue

This interesting, creative book blends academic scholarship with beer industry expertise to produce a unique sociological and psychological perspective on the function and meaning of beer, especially craft beers, in American society…. The authors critically assess the subjective meanings of authenticity, quality, and taste, which forces readers to reflect on the many taken-for-granted expressions of beer consumption. The authors also address the racial, class, and gendered dynamics of beer drinking, which provides an avenue for exploring how beer drinking reinforces cultural values while challenging the divisions underlying society. This well-written book blends academic arguments with a personalized style that allows general readers, beer connoisseurs, brewers, and industry specialists to understand the nuances of the beer industry and the social and psychological impact beer drinking has had on society. Highly recommended. General readers through faculty; professionals.