Beauty Imagined

A History of the Global Beauty Industry

Inbunden, Engelska, 2010

AvGeoffrey Jones

1 689 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

959 kr

Skickas inom 5-8 vardagar

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.

Produktinformation

Utgivningsdatum2010-02-25
Mått161 x 241 x 27 mm
Vikt795 g
FormatInbunden
SpråkEngelska
Antal sidor432
FörlagOUP OXFORD
ISBN9780199556496

Tillhör följande kategorier

Kulturvetenskap inom Samhälle och politik
Ekonomisk historia inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Geoffrey Jones is Isidor Straus Professor of Business History, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many prize-winning books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), Multinationals and Global Capitalism (OUP, 2005) Renewing Unilever (OUP, 2005), and The Oxford Handbook of Business History (OUP, 2008). He is a former President of both the European Business History Association and the Business History Conference of the Untied States, is co-editor of the journal Business History Review.

Geoffrey Jones ... intimates in the title of his detailed economic history of the beauty business, Beauty Imagined , that [beauty] is created by the collective will of a consumer society. Assessing beauty as a social construct, Jones takes the late 19th century as his starting point, when an increase in mass visual dissemination, particularly the spread of commercial photography, saw ideals of beauty shift from the personal and private to the communal.

Mer från samma författare

British Multinational Banking, 1830-1990

Geoffrey Jones, University of Reading) Jones, Geoffrey (Professor of Business History, Professor of Business History

Häftad

1 529 kr

Merchants to Multinationals

Geoffrey Jones, University of Reading) Jones, Geoffrey (Joseph C. Wilson Professor of Business Administration, Harvard Business School, Joseph C. Wilson Professor of Business Administration, Harvard Business School

Inbunden

4 189 kr

Profits and Sustainability

Geoffrey Jones

Inbunden

749 kr

Managing Risk in Reinsurance

Neils Haueter, Niels Viggo Haueter, Geoffrey Jones, Swiss Reinsurance Company) Haueter, Niels Viggo (Head of Swiss Re's Corporate History unit, Head of Swiss Re's Corporate History unit, Harvard Business School) Jones, Geoffrey (Isidor Straus Professor of Business History, Isidor Straus Professor of Business History

Inbunden

2 099 kr

Profits and Sustainability

Geoffrey Jones, Harvard Business School) Jones, Geoffrey (Isidor Straus Professor of Business History, Isidor Straus Professor of Business History

Häftad

439 kr

Merchants to Multinationals

Geoffrey Jones, Harvard Business School) Jones, Geoffrey (, Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Department of Entrepreneurial Management

Häftad

1 349 kr

The Oxford Handbook of Business History

Geoffrey Jones, Jonathan Zeitlin, Harvard Business School) Jones, Geoffrey (Isidor Straus Professor of Business History, University of Amsterdam) Zeitlin, Jonathan (Professor of Public Policy and Governance

Inbunden

3 059 kr