Be Creative

Angela McRobbie is Professor of Communications at Goldsmiths, University of London.

• Introduction: From The Social Network to The ‘Flexible Frau’, Visions of Creative EconomyChapter One: Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster EconomyChapter Two: The Artist as Human Capital: Looking Back at London, New Labour and the ‘Modernisation of Culture’.Chapter Three: Club to CompanyChapter Four: Gender and Work in the New Creative EconomyChapter Five: The Time and Space of Creative Labour: A response to the writing of Richard SennettChapter Six: Fashion Matters Berlin: Start Ups Scenes and Female Social EnterpriseChapter Seven: Conclusion; Concepts for Project Working in a European Frame

"From the person who more or less invented cultural labour studies as we know it comes this important set of essays, full of political passion and brilliant insight."David Hesmondhalgh, University of Leeds"We are so fortunate to have McRobbie as an expert guide, mapping this complex cultural terrain. The book  is essential reading for those trying to understand creativity within the cultural landscape, how we got here, and the role of neoliberal economies in building and reproducing what it means to be ‘creative’."Sarah Banet-Weiser, University of Southern California, Los Angeles