Base of the Pyramid Markets in Latin America

Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education network. Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

• PART I BOP markets Insights in Base of the Pyramid contexts in Latin America & the Caribbean – interviews with BOP expertsPART II Roles, cooperation, and structure in BOP markets Commons-based enterprises: organisational challenges of entrepreneurial development in the context of the rural commonsPART III Drivers and Barriers of BOP markets Leadership, Organizational Alignment and Partnerships Against Economic Exclusion: What do Uncommon Success Stories Have in Common?PART IV Design, integration, innovation, and change of BOP markets Scaling up Inclusive Distribution Networks (IDNs): Inertias against Sustainability