Kommande
Data & IT
#Barbie and Social Media
Rebecca C Hains • Emily R Aguilo-Perez • Emily R Aguiló-Pérez
Inbunden
2839:-
#Barbie and Social Mediadelves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance,#Barbie and Social Mediaoffers a comprehensive examination of Barbie in the digital age.
- Format: Inbunden
- ISBN: 9783031956102
- Språk: Engelska
- Antal sidor: 310
- Utgivningsdatum: 2025-10-12
- Förlag: Springer International Publishing AG