#Barbie and Social Media

#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques the Barbie doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, this book offers a comprehensive examination of Barbie in the digital age. Through lenses including cultural studies, feminism, queer theory, and digital activism, #Barbie and Social Media highlights the continuous reshaping of Barbie's image as negotiated by Mattel, fans, critics, and activists. These digital discourses engage with broader topics like race, gender, sexuality, and identity, revealing Barbie's constancy as a contested site of meaning-making. By interrogating Barbie's uses as a complex symbol, this book contributes to broader understandings of the intersections of brand identity, cultural power, and social media influence in today's digital world.