Ballad Business

Selling Early Modern Theatre

Inbunden, Engelska, 2026

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Playwrights, including Shakespeare, often started out as song writers and regularly product-placed ballads within their dramas. In this enlightening study, Tiffany Stern asks who wrote, financed, published and marketed theatrical broadsheet ballads and investigates the migrants, women, and individuals with disabilities who sung and sold them outside playhouses - in striking contrast to the white, able-bodied and male actors who performed inside. With case-studies ranging from ballads in plays by Shakespeare and Jonson, sung after plays as jigs or 'themes' by the clowns Tarlton, Kemp and Armin, and performed about the plays of Marlowe, Kyd, Shakespeare and others, Ballad Business argues that broadsheet ballads were often the first and sometimes only parts of the performance to be published. Advertisements and souvenirs, ballads constituted a crucial though now forgotten form of theatrical merchandise and musical paratext.

Produktinformation

Utgivningsdatum2026-02-19
Mått152 x 229 x 21 mm
Vikt705 g
FormatInbunden
SpråkEngelska
Antal sidor368
FörlagCambridge University Press
ISBN9781107179677

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Tiffany Stern, FBA, is Professor of Shakespeare at The Shakespeare Institute, University of Birmingham. Her previous books include Rehearsal from Shakespeare to Sheridan (2000), Making Shakespeare (2004), Shakespeare in Parts (with Simon Palfrey, 2007), Documents of Performance in Early Modern England (2009) and Shakespeare, Malone and the Problems of Chronology (2023). She is general editor of Norton Anthology of Sixteenth Century Literature, and Arden Shakespeare Fourth Series.

'For anyone who thinks that merchandising and fanfictions are a recent development, Tiffany Stern's remarkable book will show that they were part of the business of theatre and the business of ballad-mongering in Shakespeare's London. Stern brilliantly explores how the two trades – making theatre and selling ballads – collaborated as she explores ballads before, during and after play performances. She transforms our sense of the playhouse culture of Early Modern London and our view of playgoing will never be the same again.' Peter Holland, McMeel Family Professor in Shakespeare Studies, University of NotreDame